The Directorate of Drug Demand Reduction is responsible for the entrenchment of anti-drug culture in society. It routinely conducts Drug Abuse Preventive Education (DAPE) programmes such as seminars, workshops and awareness campaigns etc across the country. Its duties also include the development of drug awareness and drug abuse preventive education curricula for schools.
The directorate interfaces with NGOs involved in drug demand activities, while it continuously conducts specialized research that gives insights into patterns and trends, strategies and techniques to curb drug abuse.